Ori Silver @OriSilver ·
14 Grok Bots Now Run Our Marketing. This Is How We Built Them
14 Grok Bots Now Run Our Marketing. This Is How We Built Them
What you need
- Connected apps
- Each bot is signed into only the tools its role needs. MaxFusion AI, through MCP, turns creative briefs into video ads and static images.
- Routines
- Weekly site audits and creative briefs, daily ad account checks, weekly competitor sweeps, and an hourly routine on launch day.
- Skills
- One role file per bot: who it is, what it owns, what done looks like and what it must never do. The Editor uses a humanizer skill.
What prompted it
The team already had a 14-role marketing skill for Claude and wanted the work itself to run overnight, not just be AI-assisted.
What Grok Bot did
- Gave each role its own bot, with one role file as its skill.
- Limited each bot’s sign-ins to its role; the ad account bot never touches the email platform.
- Put all 14 in one group chat run by the Head of Marketing bot, which posts one prioritized digest each morning.
- The Analyst scores the homepage weekly and files the gaps as tasks for the Copywriter, which writes 20 versions of each line and queues the best three.
- The Media Buyer reads the ad account each morning and queues kill calls. Budget moves only after approval, and it asks the Creative Strategist for a replacement brief.
- Every piece of text goes through the Editor before it reaches the approval queue.
Evidence and limits
- Original post checked on X (Oct 18, 2026)
- Outcome reported by the author
- Not reproduced by anyone else yet
- All bots share one cloud computer, so separate bots aren’t a security boundary. Keep payments and passwords in your own hands.
- The author’s team built MaxFusion, which the article promotes for ad creative.
